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Managing and Motivating Start-Up Entrepreneurs
This was a very hands-on workshop in which we first identified the key issues and problems around the dealer/distributor relationship. Secondly, we generated problem solving strategies using the Problem Solving Matrix which included some of the following steps:
- State the problem
- Analyze the problem
- Set the goal
- Find a solution
- Analyze the outcome
- Improve on the process
At the end of this workshops participants left with a marketing and sale plan which included understanding the market/customer conditions, customer requirements, a customer profile checklist, a strategic marketing plan, and a sales approach which was consultative versus order taking.
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